In the 1960s and 1970s, strawberries were shipped daily from Vista during peak season to many parts of the United States as well as Europe and Asia.  Many called Vista the Unofficial Strawberry Capitol of the World during its heyday.

Consumers in the Netherlands even thought our strawberries were a different fruit because of their much larger size.  So, the Dutch affectionally called the fruits “Vistas” upon seeing our City’s name on the shipping crates.

While strawberry production in Vista is limited these days, we have continued to celebrate our berry important history with the festival since 2010.

Enjoy the fun!


The Vista Strawberry Festival is free and open to the public!  Some attractions, like the Kid Zone, do charge for specific activities.

Yes!  But don’t miss out on wide range of cuisines and beverages that will be offered by our vendors.

No, but we highly encourage the designated parking lots for two reasons:  1) public parking quickly fills up early in the day; and 2) surrounding businesses not directly associated with the festival appreciate when parking space is available for their regular customers. We also encourage the usage of the Sprinter with a very convenient drop off at the Vista Transit Center, just steps away from the heart of Downtown Vista.

Vista Strawberry Festival FAQ


The Vista Chamber of Commerce and the event sponsors are serious about safety. Large group events such as the Vista Strawberry Festival pose an increased risk of COVID-19 as the vaccination status for attendees is difficult to guarantee.

The Chamber also maintains a significant law enforcement presence in partnership with the San Diego County Sheriff’s Department and other security personnel.  If you “see something” please “say something” to the nearest uniformed festival or security person you see.

Vista Strawberry Festival Health and Safety